Social Media & Video Content
A selection of short-form video content created to drive engagement and brand awareness. These projects utilized Meta Business Suite for analytics and scheduling, with creative editing performed in Canva and Adobe CC.
Marion Berries: Fan Engagement
Context: This reel was made to update fans in a light-hearted manner about the Berries' unforeseen switch in their home field for their inaugural season.
WOU CPP: Making the CPP an Approachable Brand
Context: A commercial featuring students, made by students, that highlights the CPP's low "barrier to entry" and willingness to help WOU students.
Promotional Highlights
Context: Highlight reel of community events and partnership activations.
Graphic Design: Los Lobos Track Club
Context: An example of graphics created to announce upcoming races for Los Lobos.
Graphic Design: Clackamas CC WXC
Context: To keep my creative muscles sharp, I continue making graphics on my coaching account, which also attracts prospective athletes to Clackamas CC.
Graphic Design: Clackamas CC MXC
Context: The same graphic treatment as the Women's XC post, applied to the Men's XC team.
Production Workflow
For these projects, I managed the full lifecycle of content creation:
- Concept: Scripting and storyboarding to align with current trends and organizational goals.
- Capture: Filming on-site at events (e.g., 4th of July Festival, Student Workshops).
- Post-Production: Editing in Canva and Adobe CC to add branding, captions, and audio.
- Distribution: Scheduling via Meta Business Suite to optimize reach based on follower activity times.