Marion Berries Baseball: Promotions & Marketing

The Strategy

My goal was to internalize the front office's philosophy: positively impact the City of Salem by offering affordable family fun.

We shifted the focus from just "baseball" to "entertainment," ensuring that even casual fans left with memories to last a lifetime, regardless of the final score.

Tools Used

• Canva: Used heavily for graphics, photo, and video editing. It allowed for rapid collaboration between myself, the intern cohort, and front office staff.
• Meta Business Suite: The engine for our digital presence, used to schedule content and analyze engagement data for Facebook and Instagram.

Community Operations

Building trust required getting boots on the ground. I helped manage operational logistics that directly touched the fan experience:

• Mascot Appearances: Bringing the brand to local events like the "Super Hero Run."
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• Ticket Distribution: Assisting in the logistical distribution of over 6,000 Berry Passes to fans[cite: 4].
• Fan Engagement: Running between-inning games like "The Dizzy Bat Race" to keep energy high.

Game Day Features

To ensure repeat attendance, we treated every game as a unique event. I recommended and implemented specific features to keep the schedule fresh:

• 4th of July Hot Dog Eating Contest: Created to compensate for a lack of fireworks, turning a potential negative into a fan-favorite event.
• Charity Raffles: Collaborated with Los Lobos Track Club to host a 50/50 raffle, donating proceeds to the Providence Cancer Institute.