WOU Center for Professional Pathways: Incentivizing Instagram Follower Engagement

During my internship, I helped distribute over 6,000 Berry Passes.

Strategy

My role involved designing Instagram Reels and writing Radio Ad Scripts. The data suggests that In-Game Events and Social Media outperformed traditional Radio spots.

Tools Used

Data Analysis: JASP & Tableau
Creative: Adobe CC & Canva
Execution: Meta Business Suite